Evidence In Action
Demonstrating Cedus Impact
Cedus has helped more than 40 organisations turn strategy into measurable results. These four examples - spanning a start-up, a global bank, an AI provider, and a Big Four consultancy - show how Cedus aligns leadership, quantifies ROI, and delivers transformation that creates measurable value.
Case Study 1 – Consortium-Based Start-Up
Challenge – 15 banks lacked alignment on strategic outcomes and delivery path for a new blockchain-based central bank digital-currency (CBDC) platform.
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What Cedus Did
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Unified senior stakeholders around clear strategic outcomes and measurable ROI
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Built an ROI-led backlog, prioritised by value and supported by data-driven performance metrics
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Ran the transformation function for 4 years
​Outcome - The venture scaled from concept to a 100-person operation, completing three funding rounds and becoming a leading specialist in the CBDC space.
Case Study 2 – Global Investment Bank
Challenge - A multi-year back-office re-platforming programme had become fragmented, over-resourced, and directionless.
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What Cedus Did
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Re-engineered programme management around ROI and strategic alignment
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Built integrated projections for cost, benefit, ROI, and delivery performance
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Ran the Transformation office for 18 months
​Outcome - Leadership gained clear visibility of performance, ROI, and delivery health - enabling a strategic reset.
Case Study 3 – AI Software Company
Challenge - Clients purchased AI licences but failed to implement high-value use-cases. Projects stalled as IT experiments, generating low adoption and weak usage-based revenue.
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What Cedus Did
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Built a structured use-case framework linking business processes to measurable ROI
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Quantified £ benefits, costs, and total cost of ownership for each use-case
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Shifted focus from technical delivery to ROI-led client engagement and value realisation
​Outcome - Clients achieved hundreds-to-one returns per process, while the AI provider transformed its go-to-market approach around measurable business value.
Case Study 4 – Big Four Consultancy
Challenge - A major consultancy recognised AI would reshape its business but lacked a way to evolve its Client engagement approach, from content expertise to measurable value creation.​
What Cedus Did​
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Introduced a structured ROI-based framework connecting vision, outcomes, and business processes
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Enabled consultants to quantify benefits (£), costs, and total cost of ownership for each client use-case
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Embedded a consistent, ROI-led method for shaping and delivering transformational change
​​Outcome - Established a de-facto ROI-led approach across the division - now used as the standard for client engagement.
"Cedus' people, method and model help us make data-driven decisions on a regular basis and enable us to execute our strategy effectively"
CHIEF EXECUTIVE OFFICER
"Without Cedus, we would be miles behind where we are now - or perhaps even nowhere at all. More than just the model, the individual people have been fantastic."
MANAGING DIRECTOR & VICE CHAIR
"Cedus hit the ground running, quickly getting everyone focused on commercial outcomes and helping us streamline the programmes scope and improved engagement with the IT teams."
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GLOBAL HEAD OF FX